The timeless charm of an exceptional Historic Residence in the heart of Florence: Loggiato dei Serviti, located in the renowned Piazza della Santissima Annunziata, was brought back to life with its reopening in June 2023, re-establishing its place within the city’s hospitality scene as a symbol of Florence’s authentic beauty and rich history.
Loggiato dei Serviti is a perfect example of the successful coordination of a property’s pre-opening phase: the acquisition of the business at the end of 2022, followed by renovation and restyling works aimed at enhancing the property and repositioning the product.
The coordination of these activities enabled the property to open on schedule, coinciding with the high season, and to achieve exceptional performance from the very beginning.
